Category Archives: PIE

“Early Stage”

PIE startup KS12 has unveiled “Early Stage“: a videosprint about startups, startup ecosystems, entrepreneurs and storytelling.

“Early Stage” weaves the stories of the recently graduated class of PIE startups – AppThwackCode ScoutsLittle BirdLytics, KS12, and Stublisher – with insights gathered from a mix of entrepreneurial-types and PIE alums including David Embree, CEO of AthletepathAndy Baio of XOXO fame, Brad Feld of Foundry Group and TechStars, entrepreneur and former investor Robin JonesUrban Airship CTO and Co-Founder Michael RichardsonGeoloqi CEO and Cyborg Anthropologist Amber Case, Global Executive Creative Director of Wieden+Kennedy John Jay, and myself – and culminating in the PIE class public launch on Demo Day.

PIE has successfully incubated some great tech companies, but this year marked the first effort to bring in storytelling start-ups that served up more content with their technology, and “Earlystage” is further evidence that in an age of rapid change, storytelling is both a deeply human need and a business-critical skill.

 

PIE unveils six new startups @ Fall Demo Day 2012

Begun four years ago as a collaboration between Wieden+Kennedy, entrepreneurs, technologists and brands, PIE is a constantly evolving tech-fueled experiment in business and creative innovation. After an intense three-month program, six members of PIE’s current class (codename: #blueberry) took the Gerding theater stage to show their stuff on October 5th, 2012.

If you couldn’t join Friday’s #demoday in person, you can get a taste of the event through worldc.am photos, the livestream recording, or the individual presentations onYouTube.

Here was the run of show:

Little Bird – brainchild of @marshallk@mikalina@tylergillies (aided and abetted by @DGaff, @xolotl@brennannovack@peat) – identifies influencers by the quality (not quantity) of their connections. Just before coming on stage, AdWeekTechcrunchThe Next WebAll Things DVenturebeatBetakitDigital TrendsGigaOmWired, and the WSJ noted that Little Bird closed a $1MM round – led by Mark Cuban. Watch Marshall’s #piedemo presentation here.

Next up was a company that put the “experiment” into Portland Incubator Experiment: Code Scouts, PIE’s first non-profit startup. Founder/Exec. Director Michelle Rowley created Code Scouts to tackle both the worsening developer shortage  AND the chronic lack of women coders with a flexible training regimen + internship opportunities meant to “change the face of technology”. She used the #piedemo stage to describe the pilot program’s success and how she intends to refine and scale the offering nationwide. (see her presentation here.)

KS12 was another experiment for PIE: our first content-based, “social video” startup. KS12 co-founders Patrizia Kommerell and Gabriel Shalom want to build the future of events – starting with how they are documented – through a collaborative, on- and offline content-generation process they call a “videosprint“.  Onstage at #piedemo, they unveiled #earlystage, their current piece tracking fellow blueberries through PIE and the broader startup ecosystem. The finished ‘sprint’ is to be unveiled November 16th (follow their sprint liveblog here, and see their #piedemo pitch here.)

Appthwack co-founders Trent Peterson and Pawel Wojnarowicz are ex-Intel guys who saw the tidal wave of mobile app development blow all to hell on the cliffs of Android ecosystem fragmentation and built a testing solution for Android apps so good that Mozilla has made it a mandatory QA step for all Firefox-for-Android releases. Appthwack used the #piedemo stage to unveil their plans to expand their offering to serve mobile web (done, check) and iOS testing (in the next two months).

Lytics.io “makes big data useful”: CEO James McDermott and CTO Aaron Raddon saw lots of reports coming out of current analytics platforms, but didn’t see that data making software smarter. Anyone selling anything is now competing with Amazon and its big data – Lytics offers businesses a chance to level the playing field in terms of personalization and automated business decision-making. Aaron tells how Lytics can be YOUR “Moneyball” here.

Stublisher CEO Kyle Banuelos believes collective experiences like concerts and sporting events are our  shared social roots, and the Stublisher team wants to reinvent how we experience events before, during and after, using geo-fencing and social streams to tell new kinds of stories. “What Wikipedia did for knowledge, we’re doing for experiences.” Kyle tells the Stublisher story here.

Oh: and this time, we HAD A BAND!

Sans Yoko, Sneakin’ Out, the #piedemo house band KILLED: click, hear